Bernd Freier

Bernd Freier

Bernd Freier (#2243)

Global Rank #2243
Country Rank #137
Country Germany

I was always good at one thing: sales. If somebody wanted a pair of pants, I sold him three.

  • $ 2 B
  • Fashion retail
  • Germany
  • M
  • 69 Years

Snapshot

Quick Facts

Global Rank #2,243
Country Rank #137
Net Worth $1.8B
Previous Worth $1.8B
Worth Change +$0.0B
Country Germany
Industry Fashion retail
Age 69 Years
Gender M
Worth As Of May 4, 2026
Last Refreshed 01 Aug 2026, 12:00 AM
Residence Rottendorf, Germany
World Billionaires List Germany Billionaires Fashion retail

Profile Data

Personal Stats

Age 69
Source Of Wealth Fashion retail, Self Made
Residence Rottendorf, Germany
Citizenship Germany
Marital Status Married
Children 2
Net Worth Change +$0.0B +0.0% from previous worth
Previous Net Worth $1.8B
Current Net Worth $1.8B

Worth as of May 4, 2026

About Me

Bernd Freier opened his first clothing store in Wuerzburg, Germany in 1969. He named it Sir Oliver after the hero of Dickens' novel Oliver Twist. The company, whose name was later shortened to s.Oliver, initially focused on standard mix-and-match casual fare. It has diversified into underwear, beachwear and nightwear, as well as licensing and sub-labels for evening clothes and trend-focused collections. With annual sales of around $1.5 billion, s.Oliver now has more than 700 stores and partner stores in over 20 countries. Freier stepped down as CEO in 2014 but took over again in 2018. He stepped down once more in 2019.

Insights

Did You Know?

Freier's son Christian has taken his place on s.Oliver's advisory council.

s.Oliver has been a big sponsor of German sports including soccer and basketball.

Wealth Growth

Net Worth Growth Over Time

Tracking Bernd Freier's net worth journey over the years, highlighting key growth phases and financial milestones.

Worth Trend Net Worth Growth
Period Change Worth Movement
Current Net Worth: $1.8B (May 4, 2026)

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