Jimmy Rane

Jimmy Rane (#2671)

Global Rank #2671

Country Rank #854

Country United States

I will hire somebody with character and integrity every single time over somebody who is brilliant.

$ 2 B
Lumber
United States
M
79 Years

Snapshot

Quick Facts

Global Rank #2,671

Country Rank #854

Net Worth $1.5B

Previous Worth $1.5B

Worth Change +$0.0B

Country United States

Industry Lumber

Age 79 Years

Gender M

Worth As Of May 4, 2026

Last Refreshed 16 Jul 2026, 12:00 AM

Residence Abbeville, Alabama

World Billionaires List United States Billionaires Lumber

Profile Data

Personal Stats

Age 79

Source Of Wealth Lumber, Self Made

Residence Abbeville, Alabama

Citizenship United States

Marital Status Married

Children 3

Education Bachelor of Arts/Science, Auburn University; Doctor of Jurisprudence, Samford University

Net Worth Change +$0.0B +0.0% from previous worth

Previous Net Worth $1.5B

Current Net Worth $1.5B

Worth as of May 4, 2026

About Me

Jimmy Rane is founder and chairman of Great Southern Wood Preserving, which makes decks, fences and other treated lumber products. Rane is better known as "the Yella Fella," his cowboy alter-ego who appeared in his company's TV commercials. He and his brother transformed the family's $22,000 (1971 sales) backyard treating plant into a company with nearly $2 billion in annual sales. Rane served as CEO for more than half a century before retiring from the top job in 2025.

Insights

Did You Know?

Rane came up with the idea to advertise via short western films after reading about how Frank Perdue branded his chicken.

He ran the company as a small side business for years while working as a lawyer, before eventually turning to it full-time.

Wealth Growth

Net Worth Growth Over Time

Tracking Jimmy Rane's net worth journey over the years, highlighting key growth phases and financial milestones.

Worth Trend Net Worth Growth

Period Change Worth Movement

Current Net Worth: $1.5B (May 4, 2026)