John Paul DeJoria

John Paul DeJoria (#1394)

Global Rank #1394

Country Rank #507

Country United States

Success unshared is failure.

$ 3 B
Hair products, tequila
United States
M
82 Years

Snapshot

Quick Facts

Global Rank #1,394

Country Rank #507

Net Worth $3.1B

Previous Worth $3.1B

Worth Change +$0.0B

Country United States

Industry Hair products, tequila

Age 82 Years

Gender M

Worth As Of May 4, 2026

Residence Austin, Texas

Citizenship United States

World Billionaires List United States Billionaires Hair products, tequila

Profile Data

Personal Stats

Age 82

Source Of Wealth Hair products, tequila, Self Made

Self Made Score 10

Philanthropy Score 2

Residence Austin, Texas

Citizenship United States

Marital Status Married

Children 6

Education Diploma, High School

Net Worth Change +$0.0B +0.0% from previous worth

Previous Net Worth $3.1B

Current Net Worth $3.1B

Worth as of May 4, 2026

About Me

John Paul DeJoria is the founder of tequila maker Patron Spirits Co. and cofounder of hair care company John Paul Mitchell Systems. He slept in his car and sold shampoo door-to-door before he teamed up with Paul Mitchell in 1980 and turned $700 into John Paul Mitchell Systems. In 1989 DeJoria and partner Martin Crowley acquired a stake in Patron, then sold it to Bacardi in 2018 in a $5.1 billion deal. DeJoria launched a line of 3D cellphones under his ROK Stars brand in March 2019. Since 2021, at least six companies under his ROKiT brand have filed for bankruptcy.

Achievements

Forbes List Highlights

A snapshot of the list placements and rankings connected to John Paul DeJoria.

#1406

Billionaires (2026)

#379

Forbes 400 (2023)

Insights

Did You Know?

DeJoria supports a number of charities, including anti-poaching group Sea Shepherd Conservation Society who named a vessel after him.

DeJoria bought a former McDonald's campus for $40 million in June 2019.

Wealth Growth

Net Worth Growth Over Time

Tracking John Paul DeJoria's net worth journey over the years, highlighting key growth phases and financial milestones.

Worth Trend Net Worth Growth

Period Change Worth Movement

Current Net Worth: $3.1B (May 4, 2026)