Russell Savage (#784)
- $ 5 B
- Energy drinks
- United States
- M
- 56 Years
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About Me
Russ Savage founded energy drink company Rockstar in 2001. Savage sold Rockstar to PepsiCo in 2020, in a deal worth more than $4 billion. Formerly known as Russ Weiner, he changed his name in 2025 to Russ Savage in honor of his father, right-wing talk-radio star Michael Savage. He got his start in the late 1990s, when he ran for California State Assembly. Though he lost the race, he caught the eye of his father's friend, Skyy Vodka founder Maurice Kanbar, who quickly hired him. When Kanbar rejected Savage's idea for an energy drink, he quit and launched Rockstar using a $50,000 mortgage on his Sausalito, Calif. condo.
Achievements
Career Highlights
A snapshot of the defining milestones, leadership decisions, and breakthroughs that shaped Russell Savage’s rise and global influence.
Wealth Growth
Net Worth Growth Over Time
Tracking Russell Savage’s net worth journey over the years, highlighting key growth phases and financial milestones.
Current Net Worth: $5.4B
(May 4, 2026)
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