Ye Guofu

Ye Guofu

Ye Guofu (#2151)

  • $ 2 B
  • Retail
  • China
  • M
  • 48 Years

About Me

Ye Guofu is the founder and CEO of budget retail chain Miniso, known for its value-for-money goods such as $1.5 mascara and $6 headphones. The company went public on the New York Stock Exchange in October 2020. Once branded as Japan-inspired, Miniso apologized in 2022 for its marketing strategy amid consumer backlash at home. It has has since removed Japanese elements from its store and logo designs. Banking on a franchise-heavy model for expansion, the company now has over 5,000 Miniso shops, including more than 2,000 overseas. Ye holds a degree from Zhongnan University of Economics and Law.
About Images

Achievements

Career Highlights

A snapshot of the defining milestones, leadership decisions, and breakthroughs that shaped Ye Guofu’s rise and global influence.

  • #1755   Billionaires (2026)
  • #148   China Rich List (2020)

Wealth Growth

Net Worth Growth Over Time

Tracking Ye Guofu’s net worth journey over the years, highlighting key growth phases and financial milestones.

Current Net Worth: $1.9B (May 4, 2026)